Kevin Magnussen and Admin By Request Extend Partnership

The Danish BMW M Motorsport factory driver and former Formula 1 driver continues his collaboration with software company Admin By Request.

In 2025, Kevin Magnussen will embark on a new chapter in his career as a factory driver for BMW M Motorsport, while also continuing his strategic partnership with Admin By Request. The collaboration, which began in 2023, has helped the fast-growing Danish software company reach new global markets, and this effort will now continue in the FIA World Endurance Championship, the world championship for sports cars.

– We are excited about the partnership we have built with Kevin Magnussen over the past two years. It has increased our visibility in the global tech market and provided us with opportunities that we have successfully leveraged, exactly as intended. That is why we see every reason to continue our collaboration with Kevin, who is now also entering a new and exciting phase in his career at the top of sports car racing with BMW M Motorsport. We look forward to continuing this journey and are excited about the season’s highlights, particularly the iconic 24 Hours of Le Mans, which has millions of fans worldwide, says Lars Sneftrup Pedersen, CEO of Admin By Request.

As part of the partnership, Admin By Request’s logo will continue to be visible on Kevin Magnussen’s helmet and racing suit throughout the 2025 season. Fans and followers of Admin By Request on social media will also have the opportunity to participate in competitions and stay updated on Kevin Magnussen’s activities on racetracks around the world.

– Once again, I want to extend a huge thank you to the entire team at Admin By Request. I am proud to be an ambassador for a company that is among the best in the world in its field, and especially to contribute to their success. I look forward to continuing our partnership and helping strengthen their market position through increased awareness and exciting activities, says Kevin Magnussen.

The 2025 FIA World Endurance Championship – the official world championship for sports cars, where Kevin Magnussen and BMW M Motorsport will compete against factory teams from Ferrari, Porsche, Aston Martin, and Toyota – kicks off with a 10-hour race in Doha, Qatar, on February 28.

The championship consists of eight races, including the 24 Hours of Le Mans in France in June. Additionally, Kevin Magnussen will participate in three endurance races in tNorth American sportscar championship, IMSA WeatherTech Sportscar Championship.

About Admin By Request

Admin By Request is a cloud-based Privileged Access Management (PAM) solution that enables companies to manage and control users' local administrator rights without compromising end-user productivity. The company was founded by Danish tech entrepreneurs with the core idea of creating simpler management tools for administrators.

Admin By Request has offices in the USA – San Francisco, Chicago, and New York – as well as in the United Kingdom, Germany, France, Switzerland, Benelux, Spain, New Zealand, Thailand, and the three Scandinavian countries: Denmark, Sweden, and Norway. Over 10,000 companies in more than 160 countries use Admin By Request’s software solutions.