Admin By Request Forms New Alliance with Formula 1 Driver Nico Hulkenberg

The Danish software company continues its involvement in top-tier motorsport with a multi-year partnership agreement with Stake F1 Team Kick Sauber driver, Nico Hulkenberg.

Admin By Request will maintain its presence at the pinnacle of motorsport in 2025. The cybersecurity provider, headquartered in Aalborg with offices worldwide, has signed a multi-year partnership agreement with German Formula 1 driver, pole-sitter, and former Le Mans winner, Nico Hulkenberg. This agreement follows two years of successful collaboration with former Haas F1 driver Kevin Magnussen, who will compete in the FIA World Endurance Championship as a factory driver for BMW M Motorsport from 2025.

– We have been incredibly pleased with the past two years of partnership with Kevin Magnussen. Being involved in Formula 1 and leveraging the sport’s massive exposure and network has opened new doors for us in the global market while also providing unique experiences reserved for only a select few. While we continue our collaboration with Kevin in the FIA World Endurance Championship, it was important for us to find an alternative way to maintain our activities in Formula 1. It quickly became clear that teaming up with Nico Hulkenberg was the natural choice, as we have gotten to know him well over the past two years, says Admin By Request CEO, Lars Sneftrup Pedersen.

– Both as an athlete and as a person, Nico aligns perfectly with our business values. He is, first and foremost, a highly skilled and experienced Formula 1 driver, but at the same time, he is a recognized team player who can motivate his team to perform at its absolute best while maintaining a friendly and approachable personality. Moreover, we are making a strong push into the German market. As a German Formula 1 driver – competing for a team that will become Audi’s factory outfit next year – this partnership makes perfect sense in every way. Nico is the ideal ambassador for Admin By Request, and we look forward to continuing our Formula 1 journey with him and the rest of the Sauber team, he adds.

– I am delighted to enter into this new partnership with Admin by Request – one of the leading companies in the field of cyber security – as their new global ambassador. In Formula 1, trust is a key factor for success: trust in yourself, trust in the equipment and, above all, trust in your team. It's a similar story in the world of cyber security, a fast-growing market where trust is fundamental to secure smooth business operations. I am looking forward to representing the company on the global stage of Formula 1 and continuing its success story, says Nico Hulkenberg.

While the Admin By Request logo will be visible on Nico Hulkenberg’s helmet and race suit throughout the 2025 season, fans will also have the opportunity to meet him at the international IT security trade fair, it-sa Expo & Congress, taking place in Nuremberg this October. The German Formula 1 driver will be one the headline speakers at the event and will also visit the Admin By Request booth. Motorsport fans can also follow Hulkenberg’s Formula 1 season on Admin By Request’s social media platforms – LinkedIn, Facebook, Instagram, and X – where regular updates, photos, and exclusive content from the season will be posted.

ABOUT ADMIN BY REQUEST

Admin By Request is a cloud-based Privileged Access Management (PAM) solution that enables companies to manage and control users' local administrator rights without compromising end-user productivity. The company was founded by Danish tech entrepreneurs with the core idea of creating simpler management tools for administrators.

Admin By Request has offices in the USA – San Francisco, Chicago, and New York – as well as in the United Kingdom, Germany, France, Switzerland, Benelux, Spain, New Zealand, Thailand, and the three Scandinavian countries: Denmark, Sweden, and Norway. Over 10,000 companies in more than 160 countries use Admin By Request’s software solutions.